As a brand set to create a name in the market, your prime focus should be to nurture your customers and build a community that would help your brand grow.

But here is the predicament: 87% of consumers turn to digital platforms for their buying decisions, where they are confronted with a multitude of options.

So, as a brand, you not only have to be part of the rat race, you also need to win it or leave a mark in order to gain the attention and most importantly, the trust of that 87%.